'15 Dias en MTV' Kicks Off
July 01, 2008
- Latin
By Ayala Ben-Yehuda, L.A.
MTV Latin America kicks off its "15 Dias en MTV" campaign today. The year-long promotional campaign is modeled on MTV's "52/52," and stars international and regional artists in 15 days of customized promo spots in more than 22 countries in Latin America.
Artists participating in the campaign include Ximena Sariñana, Zoe, Arbol, Panic At The Disco and Lupe Fiasco, among others.
In February, MTV Tr3s launched a similar campaign for the U.S., "Artists Speaking Tr3s."
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