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Rhapsody Links With Death Cab For Ads
July 17, 2008
- Digital and Mobile
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| DEATH CAB FOR CUTIE |
By Kamau High, N.Y.
Online music service Rhapsody will use the chart topping group Death Cab for Cutie in its next ad campaign, Billboard.biz has learned.
One of the clips, touting the Rhapsody MP3 store, features an instrumental snippet from the song "I Will Possess Your Heart," from the group's new Atlantic album, "Narrow Stairs."
The second will feature either clips from the band's music video or footage of it performing.
"We're figuring out how to leverage the right music and the right single for the audience," says Neil Smith, VP of marketing for the Seattle-based Rhapsody. "It ties into our existing campaign but it also gives us the ability to leverage the star quality of the artists we work with."
Rhapsody has used a wide range of artists in its previous advertising, including 50 Cent, Sarah Bareilles, Jennifer Lopez and the Cool Kids.
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