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Digital Sales Hit New All-Time Highs
January 03, 2007
- Digital and Mobile
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| FERGIE |
by Brian Garrity, N.Y.
U.S. digital track sales hit a new all-time high in the week after Christmas with 30.1 million sold, according to Nielsen SoundScan (For a report on full year-end sales figures click here). The flurry of downloading in the final week of the year marks a 51% jump from the 19.9 million digital tracks sold during the same seven-day span a year ago. It also marks a 108% increase over the previous week's sales of 14.5 million tracks. Coincidentally, unit volume of digital track sales also jumped 108% from the week before to the week after Christmas last year.
"Fergalicious" by Fergie (will.I.am/A&M/Interscope) was the top selling track of the week, with a record-breaking 294,000 downloads sold. The unit volume on sales of "Fergalicious" are up 68% from sales of the top-selling download track the same week a year ago: That week, "Laffy Taffy" took the top spot with 175,000 downloads sold-at the time a record high for sales of a single track in a seven day span.
"Fergalicious" was one of four titles to pass the 200,000-unit mark in digital sales for the week.
Additionally, sales of digital albums were up, with volume of just over 1 million bundles - the first time digital album volume has crossed the million plateau for a single week.
The big jump in digital sales comes as a counter to concerns voiced by analysts on more than one occasion this year that the download business has been showing signs of flattening in 2006. For the year total digital track sales are up 65% vs. 2005.
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