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PUBLISH OR PERISH?
07/26/2008
At the time the CD, which was all 4AD artists, represented the cutting edge of electronica and alternative.
Instead of coming from such labels as 4AD, today's promo CDs are coming from music publishers that are partnering with brands in an effort to expose not only music they control but also their songwriters.
For example, in the next few months Cherry Lane Music Publishing will release "Hello World," a disc of music that revolves around Japanese corporation Sanrio's Hello Kitty character, a mouthless kitten that has been applied to objects ranging from lunchboxes to vibrators.
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