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BRANDING
Justin Timberlake To Star in Clothing Campaign
July 25, 2008 - Branding
Justin Timberlake is set to be the face of a back to school campaign for his clothing line, William Rast. » Full Story
Guitar Center Preps for 20th Anniversary of Contest
July 24, 2008 - Branding
Guitar Center, the instrument retailing chain, on August 1 will kick off its 20th annual drum-off, a contest to find the best drummer in the U.S, Billboard.biz has learned. » Full Story
Rihanna Stars In Circuit City Ad Campaign
July 23, 2008 - Branding | RB Hip-Hop
Def Jam's Rihanna is the face and sound of a new back to school campaign from electronics retailer Circuit City. » Full Story
McDonald's Names Jingle Contest Winner
July 22, 2008 - Branding
McDonald's today named the winner of its contest to record a remix of its signature jingle "Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." » Full Story
Mötley Crüe Pacts With Deep Rock Drive.com
July 22, 2008 - Touring | Branding
Mötley Crüe has partnered with Deeprockdrive.com, an online concert venue, to show their upcoming performance at the Mandalay Bay Resort in Las Vegas. » Full Story
JCPenney Joins 'The Breakfast Club'
July 18, 2008 - Branding
As part of its recently launched back-to-school campaign from New York ad agency Saatchi and Saatchi, JCPenney is playing off the famous scenes in the 1985 film "The Breakfast Club." » Full Story
Ne-Yo, Brown, Hough Lend Hands To Wrigley's
July 18, 2008 - Branding
Wrigley's is turning to contemporary artists Ne-Yo, Chris Brown and Julianne Hough to remix its signature jingles. » Full Story
Nike Sportswear Sponsors Boredoms Event
July 17, 2008 - Branding
Nike Sportswear is sponsoring the Boredoms' 88BoaDrum, a large-scale drum performance piece which will be simultaneously performed in New York and L.A. on Aug. 8. » Full Story
Rhapsody Links With Death Cab For Ads
July 17, 2008 - Digital and Mobile
Online music service Rhapsody will use the chart topping group Death Cab for Cutie in its next ad campaign, Billboard.biz has learned. » Full Story
Fuse Gears Up for Lollapalooza
July 16, 2008 - Branding | Touring
Fuse, the music channel in the midst of a re-branding campaign, has signed on as one of the sponsors of this year's Lollapalooza Festival. » Full Story
Radiohead, Google Partner For Remix Footage
July 15, 2008 - Digital and Mobile
Radiohead has partnered with Google in an effort to have people remix the footage from its latest video, "House of Cards," from the album "In Rainbows." » Full Story
Rapper Q Signs To Dupri's TAG Records
July 15, 2008 - RB Hip-Hop | Branding
MC Q will be the first artist on the burgeoning TAG label, which is headed by Island Urban president Jermaine Dupri. » Full Story
Jonas Brothers Onboard With Verizon Exclusives
July 14, 2008 - Branding
The Jonas Brothers, the tween band sensation, are partnering with Verizon Wireless to show exclusive episodes of their online show "Band in a Bus." » Full Story
Guitar Hero Aims at iTunes?
July 11, 2008 - Digital and Mobile | Branding
Is the publisher of "Guitar Hero" working on an online music store that could rival Apple's iTunes? » Full Story
JVC Mobile Encourages Users to Sing 'Carstereoke'
July 10, 2008 - Digital and Mobile | Branding
Get ready to see L.A. quartet Steel Panther singing karaoke in a car. » Full Story
Shwayze Continues Brand Friendly Approach
July 10, 2008 - Branding
Shwayze, the up and coming rapper with a reality show on MTV and a Pontiac commercial, all before his debut has been released on Suretone Records, has made another move in the branding world. » Full Story
Tunetribe Founder Traynor Picks Frukt
July 08, 2008 - Branding | Global
Specialist music strategy and communications agency Frukt has hired Tunetribe.com co-founder Ronnie Traynor to head up its business development activities. » Full Story
MLB Links With Projekt Revolution
July 07, 2008 - Touring | Branding
Through an ongoing partnership with Major League Baseball Properties, some concertgoers attending the 2008 Projekt Revolution tour could walk away with access to exclusive, unreleased by tracks by Linkin Park and other acts on the 24-date summer trek. » Full Story
MasterCard Campaign Offers Free UMG Downloads
July 03, 2008 - Branding | Digital and Mobile
As part of a new campaign dubbed "Roots of Rock" from New York ad agency McCann-Erickson the credit card maker is offering MasterCard holders free downloads from the entire Universal Music Group catalog from priceless.com. » Full Story
Exclusive: Kidz Bop Taps Kingston
July 03, 2008 - Branding | Rock and Pop
For the first time, an edition of the best-selling children's music series Kidz Bop will feature an established artist in the project's marketing efforts, Billboard can exclusively reveal. » Full Story
Delta Airlines To Get Sponsored In-Flight Tunes
July 02, 2008 - Branding
An in-store music provider has linked with a custom publishing house to provide sponsored in-flight music on all Delta Airlines flights. » Full Story
Kopparberg Toasts U.K. Fest Season With Music Program
July 02, 2008 - Global | Branding
Swedish cider specialist Kopparberg is extending its brand into the U.K. music scene through a host of new initiatives. » Full Story
Zune Pacts with New Era for Webisodes
July 01, 2008 - Branding | Digital and Mobile
Microsoft's Zune, as part of a marketing campaign with hat manufacturer New Era, will be releasing a series of Webisodes featuring artists such as Nelly, Linkin Park and N.E.R.D. » Full Story
Gretchen Wilson Teams With TNT's "Saving Grace"
July 01, 2008 - Country
Gretchen Wilson's song "Work Hard, Play Harder" will be the centerpiece of the upcoming marketing campaign for TNT's drama "Saving Grace." » Full Story
Nas Breaks Tradition, Inks Deal With Fila
June 30, 2008 - Branding | RB Hip-Hop
Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year partnership with athletic apparel company Fila, Billboard.biz can reveal. » Full Story
 


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